CEDIC shops & presentation, the specialist for P.o.P. presentation located at Heilbronn, Germany, has designed and manufactured a conspicuous floor presenter for SALOMON, the French maker of sport articles.

Salomon France S.A., located at Annecy, wanted to use a conspicuous floor presenter to improve the sale of its running-shoe collection at the Point of Purchase. The two-sided, semi-permanent floor presenters were developed and manufactured by CEDIC shop & presentation, Heilbronn. The new display was supposed to show the entire range of Salomon's shoes – focussing on the soles in particular but visible from all sides. CEDIC'S international design team decided to create a floor presenter as "invisible" as possible to highlight the logo and the products. The design is supported by the mix of materials including laser-cut clear acrylic glass for the upper part of the display and light grey for the base. Using this combination, CEDIC achieved an interesting visual effect: The shoes seem to be floating in the air. The soles were also taken into account: Since the gaps in the clear acrylic glass are on different levels the shoes are presented at different angles and are well visible. The design is flexible and designed for further use because all shoes of the Salomon programme fit in the gaps. The visuals in the base can, of course, be exchanged. Salomon was extremely satisfied with the retail's feedback with respect to the new floor presenters and ordered a second edition in early 2007. Several hundred displays were manufactured at Cedic's plant at Heilbronn and delivered to Salomon's central warehouse in France, from where they were dispatched to sport shops all over Europe.