We asked 6 managers of the industry of branded goods about it.

VEGA OPTICS

Luisa Redaelli: Marketing director

What she says about POS Finder: It can be useful because it provides clear information for our work. The graphic interface could be improved; it is somewhat static now.

PHILIPS

Giorgio Marazzi: Trade Marketing Manager consumer electronics (audio and video)

What he says about POS Finder: I find it good if it is the objective of the website to specify manufacturing categories by types of products. It is interesting in any case to get to know different suppliers. Excellent subdivision by countries.

SONY ERICSSON

Federica Calcaterra: responsible for POP materials.

What she says about POS Finder: The concept is very interesting: When you look for new solutions it is very important to find pieces of information fast and easily. It would be interesting to have search parameters by industries. There are, for instance, clear requirements for identifying the better relation between exhibition area and the space available at the POP.

BLACK&DECKER

Carlo Samori: Trade Marketing Manager Indoor & Accessories

What he says about POS Finder: To me, it seems to be an effective tool for the search for new suppliers and the appropriate manufacturer of the display we want. But the categories are not always very clear, a bigger depth of search criteria would be conceivable revealing clearer differences between materials and types of displays.

LUXOTTICA

Cristina Aiello: trade marketing manager

What she says about POS Finder: Certainly a very helpful website for orientation in the decision-making process.

COLLISTAR

Francesca Forfori: Trade Marketing & Merchandising Manager

What he says about POS Finder: Interesting or, better, very beautiful. I will use it frequently.