In the latest issue of display 06-2007 you will find our report about displays for premium vodka from France. The design studio nuid/neue urbane id created this display for a placement in department stores for the brand “grey goose”.Dr. Jörn Redler, advertising manager at Frankonia Handels GmbH & Co. KG, Germany und former staff member at the „Institut für Marken- und Kommunikationsforschung“, Justus-Liebig-Universität Gießen, names in his report the cutting edges for the realisation of successful brand alliances. In addition to this, take a look at all the awardwinning displays of 5^th SuperstarItalia, which took place within the contect of Viscom Italia in Milan.