In this issue:

POP IN MILAN
Philips: The importance of the category

THE FAIR & SUPERSTAR 2009
12th DISPLAY trade fair for PoP marketing
and all winners and nominees of the Superstar award

BRANDS
Saeco: A new architectural concept
for the PoP

DISPLAYER
Pigreco: How to make a winner

FAIRS
EURO-REKLAMA OUTDOOR-EXPO in Poznan
and SuperstarPOLAND with all winners and nominees

VISCOM Italia: Preliminary report

Promotion World: The colourful world of giveaways